Sixth week

Agenda:

1. Greetings

2. Entrepreneurship project

3. Practical exercise

Entrepreneurship project structure

In order to your project to be ready, it must contain:

1.Cover page

2.Content:

•Introduction

•Business description (Name, mission, vision, chart of expenses, logo, slogan, portfolio)

3. Webgraphy

It is a brief explanation of your project, similar to an abstract. You should write about:

What is your business name?, What is your product?, Who is your possible customer?

You can begin with:

•My business project is about...

•I want to talk about this project because...

•My motivation to do this project is...

This is the statement in which you set up the present purpose of your business. Write it in the infinitive form.

For example:

McDonald's: To Be Our Customers' Favorite Place

Disney: To create happiness for people of all ages, everywhere.

It is the statement in which you define a future position for your business. Imagine how you want the business to be like in five to ten years.

For example:

•ALZHEIMER'S ASSOCIATION:

Our Vision is a world without Alzheimer's disease.

•INSTAGRAM:
Capture and Share the World's Moments.

Company's icon or symbol.

Is a catchy phrase with the advertisement purpose.

A product portfolio is the collection of all the products or services offered by a company.